AI. Business Intelligence. Machine Learning. These are the words we hear more and more. The need to transform data into information and information into knowledge has never been more exciting. The future of our business becomes more predictable thanks to technology-driven processes for analyzing data and presenting actionable information to help executives, managers and other corporate. AI (Artificial Intelligence) is a computer science that emphasizes the creation of intelligent machines that work and react like humans. Machine learning is another core part of AI and is not a completely new area, however the ability to automatically apply complex mathematical calculations to big data – over and over, faster and faster – is a recent development.
How can the Fitness Industry benefit from AI?
Fast and efficient data analysis is crucial in every business, also in the Health and Fitness Industry. PerfectGym understands this need and therefore always creates additional opportunities for gym and sports facility owners to get complete insights of their business. Currently we are working together with Business Intelligence specialists on existing system improvement as well as on entirely new and advanced tools which will revolutionise the way gyms are managed. The interactive model provides gym managers and owners an in-depth analysis of their data, allowing them to increase their cost effectiveness and overall performance. PerfectGym will also generate predictions on members behaviour, which is crucial to maintain high retention rates.
Customer churn modeling
Implementing AI into our system will help owners tacke the retention challenge more effectively. With the help of Machine learning, owners will be able to forecast when clients may leave and react at the right time. As a result gyms will not only keep their existing members, but also have time to focus on new client acquistion based on the collected data.
Recommendation engine
Our goal is to help you help your members to achieve their goals. That is why we will implement a recommendation system which will facilitate the class choice, adjust trainings and motivate your members to attend the gym regularly. Naturally this will build a longterm relationship with the club as well as increase the class booking rates and general attendance.
Predicting population in clubs
Machine Learning will allow us also to predict the population in clubs and prepare gym owners for every possible scenario. Knowing the number of possible visits will make managing staff easier, help scheduling the work of your employees and as a result enhance the opinion of your clients about the facility.
Predicting sales in club
AI can not only help predict population in clubs or increase retention rates, but also plan your sales more accurately. With the use of Machine Learning we will be able to predict the demand for products in the club. This will help optimise orders and the warehouse state, saving owners money to be used more efficiently elsewhere.
The future of every business is based on the collaboration of human and machines working together. We are excited to contribute to the revolution in the fitness industry and help ambitious owners to become the best they can be.