Improve your health club's business performance with tips, articles, and first-hand experiences from fitness industry professionals around the globe. dev.
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The fitness industry continues to go from strength to strength. After surviving the worst of the COVID-19 pandemic, many gym owners are looking to capitalize on people's renewed energy for working out. And it's little surprise, given the global fitness industry will be worth close to $100 billion in 2022.
Price it too high, and you'll scare customers off. Price your memberships too low, and you'll do the same. The key is balance.
Your gym needs to be able to customise memberships according to your business model, the demands of your clients and what you can offer.
And in this article, you'll see precisely how to do that.
Want to make a splash this summer - or winter - with some creative swimming pool advertising ideas?
Marketing your swim facility can be tricky - those that are genuinely passionate about swimming have their go-to facilities, while those that swim for fun do it somewhat irregularly.
But there’s one all-important question:
How much does it cost to start a gym?
Launching your own facility is a business decision and a big one in that. There are costs and capital to be invested in making sure you turn a profit as soon as possible.
This article will take a closer look at the majority of those costs.
While that commitment is nothing new, the way people are training has changed significantly - and even more so in the last decade.
Technology has changed the way people live their lives, be it socializing or working; it has also affected how they stay healthy through diet and exercise. As a result, the digital fitness market is thriving and ripe for your gym to capitalize.
This article will explore the digital fitness market revolution in greater detail. Here is what you can expect:
Gym owners are all too familiar with these motivation woes. Approximately 14% of New Year's resolutioners quit by the end of February. This behaviour is not for lack of desire but stems purely from people's battle with getting motivated to work out.
Maintaining motivation is crucial to success. Member churn is a constant problem that can cause some gyms to go out of business entirely. In this article, we will show you how to motivate people to exercise.
Data has become the most valuable commodity in the world. In fact, many experts have dubbed data as the new oil of the 21st century. It is everywhere in your gym, just waiting to be tapped (not too unlike oil). Unfortunately, data is useless unless it is stored and analyzed correctly. That's where fitness analytics comes in.
But building that community can be hard.
Optimizing every stage of your Gym Membership Lifecycle automates the process of making members fall in love with your facility, while simultaneously freeing up staff to foster relationships and create that community.
Let’s take a look at optimising your gym membership lifecycle.
To build greater diversity among your members, you must first better understand your audience. This article will show you why target markets for gyms are crucial to success. With proper market segmentation, you will not only understand your members better but take considerable strides in overcoming your competition.
In this article, we’re going to cover:
As a gym owner, it is crucial to place equal emphasis between customer retention and new business. Now while that may seem pretty straightforward, the fitness industry is an extremely competitive one. The market is heavily saturated, and if you get stagnant or neglectful of your members, they won't hesitate to jump ship.
This article will explore the notion of customer lifetime value to show you why it is crucial to your gym's success.
We're also going to cover:
