Improve your health club's business performance with tips, articles, and first-hand experiences from fitness industry professionals around the globe. dev.
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The term “Internet of Things” was first used by Kevin Ashton in 1999 when Auto-ID Center just appeared. The center worked on radio frequency identification (RFID) and sensor technologies, which has been credited for popularizing the concept of IoT.
In today’s digital world, most forms of advertising are met with a few degrees of skepticism.
As the late David Foster Wallace once said, advertisers are creating ads that “are supposed to create an anxiety relievable by purchase”.
Question: Does your gym employ a data analyst?
You know, the guy that parses through tons of gym member data in a darkly lit backroom, infrequently popping out of his office to do bicep curls between deploying classification algorithms for different machine learning models?
We didn’t think so.
Automation is quickly becoming a must-have in today's digital world.
Anytime you book a flight, make a payment, or create an account online, you’re given an automated response via email, text, or push notification to confirm the action you’ve taken.
These types of automated responses are more for client satisfaction and streamlining the needed communication flow between client and vendor. They keep it fairly simple.
However, when using automation for retention, these campaigns take on a far more complex nature in that they have to be:
If I were to ask you what the biggest factors for members leaving your gym were, what would you tell me?
It’s usually a combination of different factors, most of which are never spoken about out loud or mentioned in exit surveys by members.
Most of the time though, it’s simply a loss in motivation.
While there is no metric for measuring a loss in motivation, there are a ton of factors that members display--even unconsciously--that can let you know that they’re losing motivation or are at-risk to churn.
It’s no secret that the primary reason for gym members canceling their contracts is a lack of motivation.
Research suggests that 50% of people starting an exercise program will drop out in the first six months. Now if that were the actual retention rate for your club on a monthly basis, you would have a problem.
One of the biggest reasons as to why people drop out of various exercise programs are a lack of motivation.
It’s the most frustrating question in the fitness industry: once you get members to join, how do you retain them?
After all, increasing your gym member retention rates is a sure way to drive up revenue. According to a study conducted at Harvard Business Review, acquiring a new client is anywhere from 5-25 times more expensive than retaining an existing one.
Traditionally, gyms were separated into two established pricing categories: budget gym and elite fitness clubs, leaving these two genres to price themselves according to the categorization.
However, since fitness clubs have expanded to include so many different types of experiences, pricing options and strategies have changed to match this transition.
Membership fees now vary in styles (time-fixed price for unlimited use, pay-by-class, optional pricing for access at different times of day, etc).
The best athletes in the world use cryotherapy to train more intensively and to regenerate faster. Cold treatment is the method which has been well known for many years. Everyone knows that if you seek a relief from pain, reduce an inflammation or muscle fatigue, one should treat the body or the area of pain with something cool. What does cryotherapy do? It simply cools the place with the temperature minus 140 degrees. By creating a cryogenic shock the body heals and regenerates joints or muscles faster.
It is astonishing with what consequence and determination people often fight before starting any physical activity. If these motivations were to do the training the effects would probably be impressive. The material presented below can be super useful for your sales force to be more persuasive. You can also use this insight while building your marketing communication and targeting most popular excuses people think of. Apart from just excuses I am trying to present here the kind of thinking that stands behind them so it is easier to tackle the problem later.
