Club Owners

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Traditionally, gyms were separated into two established pricing categories: budget gym and elite fitness clubs, leaving these two genres to price themselves according to the categorization. 

However, since fitness clubs have expanded to include so many different types of experiences, pricing options and strategies have changed to match this transition. 

Membership fees now vary in styles (time-fixed price for unlimited use, pay-by-class, optional pricing for access at different times of day, etc).

Understanding the trends behind the highs and lows of gym peak times gives you the opportunity to work on the profitability of your facility all year round.

In this article, we look at research on when the gym is least busy. We also analyze peak times, group fitness classes, and give you actionable advice on how to encourage your members to go to the gym (and keep coming!).  

When is the gym least busy? Peak hours explained

When looking at commercial gym attendance trends, you can observe: 

Although it's not new, the format gained momentum after the outbreak of COVID-19. The city-wide lockdowns led customers to look for new ways of keeping fit, which translated to increased interest in virtual fitness challenges, even after the restrictions were lifted.

What are virtual fitness challenges exactly?

A virtual fitness challenge typically consists of three key elements:

Not only is there (generally) a lot of paperwork, it can be near impossible to find a policy that covers your business, your staff, and the activities that your customers participate in, both on the premises and away.

But the truth is that any form of liability coverage can help keep all of those parties safe. 

It's interesting to note that 60% of CrossFit athletes are women.

With such a following and having grown at such a rate, it's understandable why you offer (or are considering offering) CrossFit classes in your facility. 

But marketing CrossFit classes and workouts vary a little compared to marketing a 'traditional' fitness class. 

This article will take you closer to effective ways to promote your CrossFit classes. 

Whether you’re a small gym or a large chain, gym member retention is a pivotal part of your business success. Sadly, the pandemic has thrown a spanner in the works for many club owners, dramatically altering the ways consumers think and behave when it comes to fitness.

Importance of gym member engagement strategy

The key benefits of creating the best possible customer experience to engage members are as follows:

So it pays to know what parts of the day are busiest in your facility and caters to them accordingly. 

This article will show you the busiest gym times and how you can manage your business around them. 

What are business gym times

Generally, gyms are:

Gyms are generally busiest between 7:00 AM and 10:00 AM and 3:00 PM to 8:00 PM.

Weekends are also a busy time, particularly Saturday mornings. White-collar jobs rarely require weekend work, so many gymgoers get their weekend workout in as early as possible. 

The fitness industry continues to go from strength to strength. After surviving the worst of the COVID-19 pandemic, many gym owners are looking to capitalize on people's renewed energy for working out. And it's little surprise, given the global fitness industry will be worth close to $100 billion in 2022.

Price it too high, and you'll scare customers off. Price your memberships too low, and you'll do the same. The key is balance. 

Your gym needs to be able to customise memberships according to your business model, the demands of your clients and what you can offer. 

And in this article, you'll see precisely how to do that.