Customers

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Traditionally, gyms were separated into two established pricing categories: budget gym and elite fitness clubs, leaving these two genres to price themselves according to the categorization. 

However, since fitness clubs have expanded to include so many different types of experiences, pricing options and strategies have changed to match this transition. 

Membership fees now vary in styles (time-fixed price for unlimited use, pay-by-class, optional pricing for access at different times of day, etc).

The fitness industry has lucrative potential —the global health and fitness club market is projected to grow at a rate of 10.6% from 2018 to 2023.

Fitness assessments are a great way to measure new members fitness levels. Providing club members with accurate data that they can use and work on can motivate them to continue coming back to your gym. Offering quarterly fitness assessments can increase retention and member satisfaction. What's more, PerfectGym has an automation module that can remind you when to provide fitness assessments to your members.

This article will describe fitness assessments and their related benefits and the most crucial things to consider before conducting a fitness test.

The job market is growing in the fitness industry. Every year, more and more people begin their studies to become personal trainers or fitness professionals. It also means that as a fitness business, your talent pipeline will be overflowing with many different kinds of fitness staff.

This article will fill you in on some key considerations before embarking on your gym hiring journey.

This article will look at the reopening situation in Germany, Poland, the USA, UK and UAE as case studies. Each one of these countries is at a different stage of reopening. In some countries, gyms have already reopened whereas in others they're preparing to reopen. This will give us a good understanding of individual government reopening strategies.

A recent RunRepeat poll found Canada had the highest gym members cancellation rate of all countries polled since COVID started. The Canadian fitness industry needs to build back better to meet and surpass COVID levels of membership. It will be crucial that they find new ways to retain current customers, re-engage lapsed customers, and attract new ones to fill their membership.

Among the many issues that Covid-19 caused for the fitness facility industry, members leaving their gyms is one of the most concerning. 

While trying to keep their businesses afloat between closures and regulations, fitness clubs have had less resources to do so considering their revenue losses from lost clients. 

In addition to typical marketing campaigns to attract new customers, gyms should consider extending these efforts to members who recently left their gym. 

Gyms are constantly pushing the boundaries of what the modern fitness experience can mean. For many, that means combining the once traditional lines of fitness facility types: luxury and budget. 

GO24 Fitness, based in Hong Kong, has melded the best of both worlds with its high-end technological capabilities of a top dollar gym with the affordability and flexibility of budget gyms. 

Many gyms have not considered what comes after securing your safe reopening measures. As your members hopefully move past apprehension to come back to your club and learning to live with new capacity procedures, you will still need to find ways to re-engage them as they were before