Business

As a gym owner, it is crucial to place equal emphasis between customer retention and new business. Now while that may seem pretty straightforward, the fitness industry is an extremely competitive one. The market is heavily saturated, and if you get stagnant or neglectful of your members, they won't hesitate to jump ship. 

This article will explore the notion of customer lifetime value to show you why it is crucial to your gym's success.

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Used correctly, these two powerful technologies can help you better understand your customers, plan and execute successful marketing campaigns, and achieve your business goals. In this article, we will explore how CRM and marketing automation can help your gym. We'll also cover:

Unfortunately, this dream will remain precisely that. But there is a way to take steps toward building such a utopia - lead generation. Creating content and putting it right where your potential customers go to help them see how your facility is exactly what they’re looking for. 

And this list of gym lead generation ideas will help you do exactly that. 

Why does your gym need a lead generation plan?

Before diving too deep, let’s make something perfectly clear:

Since the beginning of the pandemic, the fitness industry has had more than one obstacle to overcome. Every facet of life has had to adapt to the new norm, as many fitness professionals have had to keep their clients virtually engaged. 

Fitness consumers eventually sought a combination of online classes, on-demand content, and outdoor exercise to satisfy their needs. What transpired was new streams of competition for fitness space operators and an added incentive to develop their digital offerings. 

It’s an appetizing idea, and for a good reason. We’ve now grown accustomed to Zoom calls, virtual kick-off events - and yes, online workouts. In fact, the global online/virtual fitness market size was valued at $6,046 million in 2019 and is projected to reach $59,231 million by 2027.  Simply put, there’s a wealth of growth to be had, and savvy entrepreneurs can reap the benefits. 

Of course, this is no easy feat. It’s impossible to cater to everyone. But therein lies the challenge for many fitness club owners the world over. Whether it’s for yoga-fanatics, Zumba aficionados or martial arts enthusiasts, there is a delicate balance between over-packed classes and turning up to a room full of tumbleweeds and crickets.

With a 6.4% year on year growth rate, the health and wellness industry was valued at over $4.75 trillion in 2021. As we continue to be more aware of our health and wellbeing, this market will continue to grow. It’s a lucrative business worth investing in if it’s your passion or hobby. Navigating through the internet and figuring out which path to take can be challenging, so we’ve compiled for you the most interesting and profitable health and wellness business ideas. 

The fitness industry has lucrative potential —the global health and fitness club market is projected to grow at a rate of 10.6% from 2018 to 2023.

As mentioned in the last post, there are many benefits for both gym owners and members for getting into group training. At the very least, by offering SGT sessions, you're tapping into a new market you probably hadn't previously considered.

In this article we are going to discuss the different types of group workout ideas you can try with your next small group training session.

Astoundingly, up to 50% of new members of fitness centres cancel their membership within half a year. Gym owners are obligated to have their fingers on the pulse to engage members and motivate them to train.