Club Owners

Get the newest fitness industry trends, strategies and tips for health club owners and how they're redefining their clubs' performance and meeting the needs of the clients they service.

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Club Owners | Fitness Club Tips & Articles
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Get the newest fitness industry trends, strategies and tips for health club owners and how they're redefining their clubs' performance and meeting the needs of the clients they service.

How much does it cost to start a gym?

Submitted by Agnes on Tue, 04/19/2022 - 14:11

But there’s one all-important question:

How much does it cost to start a gym?

Launching your own facility is a business decision and a big one in that. There are costs and capital to be invested in making sure you turn a profit as soon as possible. 

This article will take a closer look at the majority of those costs.

The digital fitness market revolution: Winning strategies for your gym

Submitted by Agnes on Tue, 04/12/2022 - 16:50

While that commitment is nothing new, the way people are training has changed significantly - and even more so in the last decade. 

Technology has changed the way people live their lives, be it socializing or working; it has also affected how they stay healthy through diet and exercise. As a result, the digital fitness market is thriving and ripe for your gym to capitalize. 

This article will explore the digital fitness market revolution in greater detail. Here is what you can expect:

How to motivate people to exercise

Submitted by Agnes on Fri, 04/08/2022 - 11:55

Gym owners are all too familiar with these motivation woes. Approximately 14% of New Year's resolutioners quit by the end of February. This behaviour is not for lack of desire but stems purely from people's battle with getting motivated to work out. 

Maintaining motivation is crucial to success. Member churn is a constant problem that can cause some gyms to go out of business entirely. In this article, we will show you how to motivate people to exercise. 

Optimising the gym membership lifecycle from top to bottom

Submitted by Agnes on Thu, 03/03/2022 - 10:25

But building that community can be hard. 

Optimizing every stage of your Gym Membership Lifecycle automates the process of making members fall in love with your facility, while simultaneously freeing up staff to foster relationships and create that community. 

Let’s take a look at optimising your gym membership lifecycle. 

Why target markets for gyms are crucial to success [5 key benefits]

Submitted by Agnes on Fri, 02/25/2022 - 08:59

To build greater diversity among your members, you must first better understand your audience. This article will show you why target markets for gyms are crucial to success. With proper market segmentation, you will not only understand your members better but take considerable strides in overcoming your competition. 

In this article, we’re going to cover:

The importance of customer lifetime value among your fitness clients

Submitted by Agnes on Fri, 02/18/2022 - 12:27

As a gym owner, it is crucial to place equal emphasis between customer retention and new business. Now while that may seem pretty straightforward, the fitness industry is an extremely competitive one. The market is heavily saturated, and if you get stagnant or neglectful of your members, they won't hesitate to jump ship. 

This article will explore the notion of customer lifetime value to show you why it is crucial to your gym's success.

We're also going to cover: