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In today's world where people try to findquick and effective ways to get a healthy, beautiful and athletic body, the world in which everything is commercialized and social media and colorful magazines dictate  fashion for an active lifestyle, mania for morning jogging and CrossFit fever, somewhere out there, hidden in a dark corner stands and waits Pilates. Classic, non-commercial, in its pure form.Unfortunately, consumerism and the commercial approach to exercise developed by Mr.

I have heard many times people saying that jogging is boring and a gym is only for body builders and there is generally no fun in those workouts. Honestly, if you think of some types of hard training it is difficult to find an easy motivation for people to join in. And I opt for activities that bring you not only great results, but happy faces and big smiles. Luckily enough, fitness industry is all about diversity and uncompromising development. Market is flooded with new workout ideas and routines. Some of them will last shortly, some will definitely stay with us for longer.

The topic of retention seems to be a never-ending story and it is one of those things that keep marketing specialists awake at night. Marketers and salespeople who work in the fitness industry often treat this subject in a superficial manner. Trying to get results in the shortest possible time they focus on simple repetition of purchases by customers which leads to net profit directly. But only this. Customer loyalty, however, is more complex and multifaceted, and looking at the behaviour of young people, it is even more complex.

I remember my last all inclusive holiday. I promised myself not to gain on weight, so I went to the gym every day. That’s when I discovered how many different personas you can find there. I divided them into categories. Here’s what you can learn from my findings.

1)     SHY GUY/GIRL

This type of member usually looks quite lost and is not self-confident enough. This is the type of member, who needs advice and needs to be approached directly by the gym staff. It’s a very promising member, who can be very loyal.

In order to communicate betterpeople often subconsciously adapt their language to each other. They imitate each other’s way of speaking, their behavior, what they see, hear and feel while interacting with another person. Once people have adapted to each other it is much easier to find a common language.

I often have to argue with an opinion that a good group class instructor is the one with huge theoretical knowledge, having many courses and workshops diplomas and being just an expert in what he/she is training. Many assume that those are key elements to say that this person is the right one on this position and fulfills his responsibilities in the best way possible and, of course, will have always classes full of people. The reality might be completely different.

Going to the gym is not only about working out anymore. As emphasized many times while discussing different subjects, it is more about socializing, building one’s self- confidence and showing the way of life. Different people are on different stages while working towards their fitness goals. While creating motivational environment at your health club you stimulate a regular customer, you have to think of possessing new potential members.

Video killed the radio star went the song and can we chant it again about PT this time? The personal training industry has changed for sure over the past few years and is nothing like it used to be. Two main reasons for the change are: wearable tech like smart watches and all kinds of fitness gurus present on the Internet, especially social media and YouTube. Wearable tech was predicted as one of the top fitness trends for the year and so it happened. Moreover, fitness tech is becoming smarter every day with more functions and possibilities.

Boot camp is a great health club offer extension and if you already decided you want to make this next step then read this article carefully. I want to share with you some tips on how to make your boot camps unique so that you can really build something more upon them and of course, increase your revenues. I would like to cover information on how to find the best location, how to target potential customers and lastly,how to set a class schedule.

We choose our fitness centre because of a few reasons. We sign up as members and we start to build a relationship. Both the club and us would prefer it to be a long- term relationship with many benefits that it can bring over the time. We would love our gym to take care of us – have good membership deals, special offers for regular customers, organize boot camps and workshops. We would pay back with high attendance, bringing new members and spending money on extra services such as a bar, personal training and massages. As in any relationship we need to talk to share our views and opinions.