After hours

February is full of love, hearts, red colors and not only till 14^th, nowadays. This is why I would even take a risk to say February is a love month as such. It is not difficult to come up with ideas how to gain new members on such occasions as Valentine’s Day but the real big deal is to make your regular customers happy. The last thing you want to see is a sad face of a loyal customer standing next to a new member signing a much better deal than they had.

The recent opening of a well-known fitness chain in my city caught my attention in the subject of pricing and membership. Convincing customers to try out a new product or service is certainly a challenging task for marketers and gym business owners. This is why gym business is even tougher as it has to tackle customer’s reluctance to commit through a membership and contract. Some pricing strategies will work for bigger volume gyms; some will be more suitable for boutique clubs.

There is a common belief that people really do make places. At the end of the day, we like to visit a specific hairdresser or gym not only because we like the building or interior design, but mainly because we like the people who work or we can meet there. This is why your coaching staff is of such a great importance and can be a major factor towards your success. If you want to see full time schedules of your personal trainers and fully booked classes in your gym management software, you have to make sure that you have the right people in the right place.

If your business is growing strong and you feel it is time for the next step, why not consider franchising as a great opportunity for expanding your concept. But before you try to open franchises outside your local area, be sure to have a good position and vast share of the market you are already in. If you fully penetrate your home market and you can see it straight from the numbers in your gym management software, you can gradually grow your base and expand outwards from there.