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At the beginning, you should set the criteria according to which you can classify a fitness club as a premium one. To do this well, you should first think about who your targeted customers will be. All in all, a customer decides about the perception of the club, about shaping its potential and about such trivial aspect - will he/she join and keep coming back to the club or not. Based on many surveys, observations and collected opinions I have distinguished three types of "premium customers".

Building relationships with clients is a long-lasting process that requires the involvement of not only the client, but above all the club or sports center owner. Acquiring new club members is more difficult and more expensive than maintaining the current ones. Therefore, the main goal of a fitness club or leisure facility is to maintain high retention rates, like frequent visits, members' engagement in the club's life, regular class booking and long-term memberships. Research on the American market shows that 50% of all members resign from a membership after 12 months.

PerfectGym's mission in 2018 is to enter new, promising markets such as India. We strongly believe this highly populated country has great potential in the upcoming years. The fitness and wellness industries in India has changed significantly over the last decades. Until recently, the word fitness did not trigger any reactions among the Indian population. Taking care of yourself had a completely different meaning and was focused on ayurveda, meditation and yoga. Today, the fitness industry in India is all about health, well-being, looks and self-confidence.

AI. Business Intelligence. Machine Learning. These are the words we hear more and more. The need to transform data into information and information into knowledge has never been more exciting. The future of our business becomes more predictable thanks to technology-driven processes for analyzing data and presenting actionable information to help executives, managers and other corporate. AI (Artificial Intelligence) is a computer science that emphasizes the creation of intelligent machines that work and react like humans.

In well-developed countries a consumer above 50 years old is the fastest growing target group yet the least appreciated, regularly neglected, marginalized and forgotten by marketers. The term ‘Silver Tsunami’ refers to mature consumers over 50 years old as you have probably guessed. If this whole group was homogenic, for us managers, marketers, sales, it would be too beautiful and simple. However, this unique group is the most important for us for several reasons:

Regardless of the size of the fitness business you run you can freely shape an organizational and managerial structure of your company. Every business owner or a manager, and it clearly applies to you, whether small or large, undoubtedly strives to optimize the costs and maximize the profits. One of the strategic decisions is to delegate tasks to employees or outsource them.

Many fitness club managers and owners know this scenario well: the first year after club’s opening has come to its end and the results are still unsatisfactory, which obviously affects general well-being and the level of motivation. After some time being still "inside" the club people fall into the routine of the action, extra ideas come to an end and the financial effects are still disappointing. People may start to think: ‘what am I doing wrong? After all, I have a beautiful club, great staff and lots of different classes and training!

You may have asked yourself already few times why are boutique studios so popular right now. They are definitely not “full option” health clubs where you can find 5 rooms for group classes, cross fit garage space, plenty of cardio machines, a climbing wall, a steam room and a swimming pool all packed on 10 thousand square meters. Being something exactly opposite, boutique studios are extremely professional and focus on one to max two specializations. Such gyms have few things in common: have ca.

I often have to argue with an opinion that a good group class instructor is the one with huge theoretical knowledge, having many courses and workshops diplomas and being just an expert in what he/she is training. Many assume that those are key elements to say that this person is the right one on this position and fulfills his responsibilities in the best way possible and, of course, will have always classes full of people. The reality might be completely different.

You may have different approach towards the whole gym staff issue. There are few schools that treat this subject completely differently or diverse but the latest findings of IHRSA can force you to have a second thought about it. One crucial and the most important fact is: the gym team plays a vital role in keeping the customers engaged and active in a long-term perspective.Therefore, building an effective fitness team seems even more crucial for your business. Those people will transmit your values and care about your members.