Improve your health club's business performance with tips, articles, and first-hand experiences from fitness industry professionals around the globe. dev.
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Traditionally, gyms were separated into two established pricing categories: budget gym and elite fitness clubs, leaving these two genres to price themselves according to the categorization.
However, since fitness clubs have expanded to include so many different types of experiences, pricing options and strategies have changed to match this transition.
Membership fees now vary in styles (time-fixed price for unlimited use, pay-by-class, optional pricing for access at different times of day, etc).
Although it's not new, the format gained momentum after the outbreak of COVID-19. The city-wide lockdowns led customers to look for new ways of keeping fit, which translated to increased interest in virtual fitness challenges, even after the restrictions were lifted.
A virtual fitness challenge typically consists of three key elements:
The collaboration will result in Aqtab's 9Round Fitness facilities equipped with the latest technologies to automate their business processes, simplify their everyday operations, and help reduce operational costs.
Not only is there (generally) a lot of paperwork, it can be near impossible to find a policy that covers your business, your staff, and the activities that your customers participate in, both on the premises and away.
But the truth is that any form of liability coverage can help keep all of those parties safe.
It's interesting to note that 60% of CrossFit athletes are women.
With such a following and having grown at such a rate, it's understandable why you offer (or are considering offering) CrossFit classes in your facility.
But marketing CrossFit classes and workouts vary a little compared to marketing a 'traditional' fitness class.
This article will take you closer to effective ways to promote your CrossFit classes.
Whether you’re a small gym or a large chain, gym member retention is a pivotal part of your business success. Sadly, the pandemic has thrown a spanner in the works for many club owners, dramatically altering the ways consumers think and behave when it comes to fitness.
The key benefits of creating the best possible customer experience to engage members are as follows:
Is fitness metaverse just an unrealistic fad, or can the health and fitness sector broaden its appeal and reach new audiences?
In this article, we dive right into the definition of the metaverse and its implications for the fitness industry.
What is the metaverse?
The metaverse is a network of interconnected virtual worlds often referred to as the “embodied Internet”. It focuses on immersion and the feeling of presence generated by virtual reality (VR), augmented reality (AR), and haptic gears to sense motion and reaction.
So it pays to know what parts of the day are busiest in your facility and caters to them accordingly.
This article will show you the busiest gym times and how you can manage your business around them.
Generally, gyms are:
Gyms are generally busiest between 7:00 AM and 10:00 AM and 3:00 PM to 8:00 PM.
Weekends are also a busy time, particularly Saturday mornings. White-collar jobs rarely require weekend work, so many gymgoers get their weekend workout in as early as possible.
