Improve your health club's business performance with tips, articles, and first-hand experiences from fitness industry professionals around the globe.



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Improve your health club's business performance with tips, articles, and first-hand experiences from fitness industry professionals around the globe.

Gym Membership Pricing Strategy

Submitted by Karol on Sun, 02/04/2018 - 16:58

Traditionally, gyms were separated into two established pricing categories: budget gym and elite fitness clubs, leaving these two genres to price themselves according to the categorization. 

However, since fitness clubs have expanded to include so many different types of experiences, pricing options and strategies have changed to match this transition. 

Membership fees now vary in styles (time-fixed price for unlimited use, pay-by-class, optional pricing for access at different times of day, etc).

5 virtual fitness challenge ideas to boost your member motivation

Submitted by admin on Thu, 01/12/2023 - 09:59

Although it's not new, the format gained momentum after the outbreak of COVID-19. The city-wide lockdowns led customers to look for new ways of keeping fit, which translated to increased interest in virtual fitness challenges, even after the restrictions were lifted.

What are virtual fitness challenges exactly?

A virtual fitness challenge typically consists of three key elements:

Perfect Gym becomes a Software Provider for 9Round in Saudi Arabia, United Arab Emirates, Kuwait, Bahrain and Oman

Submitted by Aleksandra on Thu, 10/06/2022 - 12:45

The collaboration will result in Aqtab's 9Round Fitness facilities equipped with the latest technologies to automate their business processes, simplify their everyday operations, and help reduce operational costs.

10 Effective Ways To Market CrossFit In Your Fitness Facility

Submitted by Agnes on Wed, 08/31/2022 - 12:33

It's interesting to note that 60% of CrossFit athletes are women.

With such a following and having grown at such a rate, it's understandable why you offer (or are considering offering) CrossFit classes in your facility. 

But marketing CrossFit classes and workouts vary a little compared to marketing a 'traditional' fitness class. 

This article will take you closer to effective ways to promote your CrossFit classes. 

15 smashing gym member engagement ideas to boost retention

Submitted by Agnes on Wed, 08/24/2022 - 15:35

Whether you’re a small gym or a large chain, gym member retention is a pivotal part of your business success. Sadly, the pandemic has thrown a spanner in the works for many club owners, dramatically altering the ways consumers think and behave when it comes to fitness.

Importance of gym member engagement strategy

The key benefits of creating the best possible customer experience to engage members are as follows:

Metaverse fitness: how can health and fitness brands get ready?

Submitted by Agnes on Wed, 08/17/2022 - 16:37

Is fitness metaverse just an unrealistic fad, or can the health and fitness sector broaden its appeal and reach new audiences?

In this article, we dive right into the definition of the metaverse and its implications for the fitness industry.

What is the metaverse?

The metaverse is a network of interconnected virtual worlds often referred to as the “embodied Internet”. It focuses on immersion and the feeling of presence generated by virtual reality (VR), augmented reality (AR), and haptic gears to sense motion and reaction.

Busiest Gym Times: How To Make The Most Of Them

Submitted by Agnes on Mon, 07/18/2022 - 15:33

So it pays to know what parts of the day are busiest in your facility and caters to them accordingly. 

This article will show you the busiest gym times and how you can manage your business around them. 

What are business gym times

Generally, gyms are:

Gyms are generally busiest between 7:00 AM and 10:00 AM and 3:00 PM to 8:00 PM.

Weekends are also a busy time, particularly Saturday mornings. White-collar jobs rarely require weekend work, so many gymgoers get their weekend workout in as early as possible.