Customers

Around the world, learning to swim is no less of a milestone than learning to ride a bike or tying your shoes. Accordingly, swim schools benefit from a steady pool ( ͡° ͜ʖ ͡°) of interested consumers turned new clients. This has led many fitness-based centers to make the most of their facilities by venturing into offering swim lessons as a source of additional revenue.

Fitness facilities are constantly adapting new technology to keep up with consumer demands, whether that’s new exercise equipment or digital tools and applications that cater to your customers.

As gyms have become increasingly self-operating with the help of fitness and management technology, one of the most impactful tools gyms can use are in-house kiosks.

We are ecstatic to announce that PerfectGym Software now offers an integration with the popular fitness application ClassPass. 

The integration is simple to use for both consumers and our clients. Through the ClassPass app, non-members now have the option to attend classes at your facility without committing to full time memberships.

The world of fitness technology is undeniably booming, creating new opportunities in which fitness consumers have countless options, classes, gadgets, and applications at their service to help them reach their respective goals. Especially in boutique and high-end facilities, new-wave innovative equipment or personal devices seems to now be expected as part of the complete “modern fitness experience”.

#fitness. How many times do you think that hashtag has been used on Instagram? A million? 50 million? A 100 million? The actual number would be more in the area of over 331 million.

For that number we can thank the social media influencer. No doubt, fitness influencers are a force to be reckoned with on Instagram.

With their millions of loyal followers and getting paid thousands of dollars for sponsored posts, the hype they have encapsulated around wellness has transformed Instagram into a paradise for effective fitness club marketing.

In today’s digitally-driven market, consumers now have more control and choice over how they achieve their well-being.

This is in part thanks to how digital transformation has been disrupting the fitness industry and the trends that have driven more consumers to become members at gyms and fitness clubs.

The specific drivers of these trends include:

Users are craving new experiences that can incorporate fitness into their routines without relying on just a treadmill or a squat rack. This can be evidenced by the staying power of boutique club powerhouses like SoulCycle, F45, and OrangeTheory or the growing popularity of more unique studios that specialize in pole dancing, Zumba, aerial trapeze fitness, etc. 

‘Survival of the fittest’. A saying which is just as apt in business as it is in nature.

Huge shifts are happening in the world today. Society is now a technologically focused, data-driven and digital-wielding entity. As a result, people are changing their thinking toward fitness and digital devices are affording them more control over how they implement fitness in their own lives.  

When you think of going to the movie theatre, what’s the first word that comes to mind?

It’s probably entertainment, but if I were to press you further to give me a few more, you’d probably hit “comfort” eventually.

And when we talk about comfort, it’s not just the cushy recliner seats. It’s the accompanying “comfort food” as well: the buttery popcorn, huge sodas and plentiful sweets too.

You see, movie theatres can’t exist alone on ticket sales; they need to supplement them with secondary or ancillary revenue they get from selling concessions.

Knowing your members better can help you better match services to their needs, thus generating happier customers, more referrals, and higher brand loyalty to your fitness club.

But let’s face it, people don’t exactly jump for joy when they hear the word ‘survey’. For good reason too. Surveys and questionnaires, for the most part, are boring and tedious tasks for people. However, your fitness questionnaires don’t have to follow suit. 

This blog post will give you example questions and tips for: