Customers

2018 hosted a wealth of developments in fitness for consumers, professionals, and establishments within the fitness industry, and this progress shows no signs of slowing down any time soon.

With 2019 already here, new trends and opportunities within fitness are going to redefine the industry, making health and wellness goals more attainable than ever before.

Here’s a quick look at fitness and wellness trends we can expect in 2019, and how fitness clubs should prepare for them.

It takes a special kind of person to dream about opening their own fitness club. Some may say these people are passionate, some may say crazy, and honestly, those two things are probably true. 

The term “Internet of Things” was first used by Kevin Ashton in 1999 when Auto-ID Center just appeared. The center worked on radio frequency identification (RFID) and sensor technologies, which has been credited for popularizing the concept of IoT. 

In today’s digital world, most forms of advertising are met with a few degrees of skepticism. 

As the late David Foster Wallace once said, advertisers are creating ads that “are supposed to create an anxiety relievable by purchase”. 

It’s no secret that the primary reason for gym members canceling their contracts is a lack of motivation. 

Research suggests that 50% of people starting an exercise program will drop out in the first six months. Now if that were the actual retention rate for your club on a monthly basis, you would have a problem. 

One of the biggest reasons as to why people drop out of various exercise programs are a lack of motivation. 

Traditionally, gyms were separated into two established pricing categories: budget gym and elite fitness clubs, leaving these two genres to price themselves according to the categorization. 

However, since fitness clubs have expanded to include so many different types of experiences, pricing options and strategies have changed to match this transition. 

Membership fees now vary in styles (time-fixed price for unlimited use, pay-by-class, optional pricing for access at different times of day, etc).

Insanity and HIIT: if you have stepped into a gym sometime in the last five years, you’ve probably overheard these terms in conversations. Maybe you’ve seen them as names on your gym’s class lists. Maybe you’re like me and have experience with both workouts (and hate them), but can’t really tell a difference. But what exactly are these workout programs, and more importantly, which one is better for fat loss?