Improve your health club's business performance with tips, articles, and first-hand experiences from fitness industry professionals around the globe. dev.
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Those fitness facilities that have decided to continue with a hybrid fitness business model can now insert a direct link to the live online classes in their automated communications. A hybrid fitness business model offers members the ability to choose between working out from the comfort of their own home or attending in-person classes.
Every member is different, which is also reflected in their training preferences. Some members need to be alone so they can focus on their program, others need a group to push themselves. This is exactly why your facility should offer a variety of options.
Generation Iron, a digital network delivering health and fitness content ranked Gold’s Gym in the top 5 gyms in the world. Founded in 1965 as a small bodybuilding gym in Venice Beach, California Gold’s Gym evolved into a dynamic fitness legacy. The biggest names train there, including Dwayne Johnson, Jessica Alba and Keanu Reeves.
Wearable fitness technologies are becoming a new norm. For example I know more people who own a wearable than those who don't. So it didn't shock me when I saw that the Global Wearable Technology Market is valued at approximately USD 28 billion in 2019.
A hybrid fitness business combines online classes with in-class experience. This is achieved by offering a live stream of a real-time class to members at home. Depending on local restrictions, you can offer some in-class spaces along with live-stream/on-demand spaces. If, as a way of adapting to the pandemic your club has offered online classes, you are halfway there already. You have the materials and knowledge needed for the hybrid fitness model to succeed. Introducing one is simple. There are only steps:
Although gyms are now able to reopen in some territories, they are required to follow government restrictions. One of these restrictions being a capped capacity to at least 50 per cent. So, this is something worth considering prior to reopening. Operating at capped capacity means at least half of the revenue, but the full cost of upkeep. Do think about these points before reopening your gym:
This article will look at the reopening situation in Germany, Poland, the USA, UK and UAE as case studies. Each one of these countries is at a different stage of reopening. In some countries, gyms have already reopened whereas in others they're preparing to reopen. This will give us a good understanding of individual government reopening strategies.
A recent RunRepeat poll found Canada had the highest gym members cancellation rate of all countries polled since COVID started. The Canadian fitness industry needs to build back better to meet and surpass COVID levels of membership. It will be crucial that they find new ways to retain current customers, re-engage lapsed customers, and attract new ones to fill their membership.
We are here to help you navigate through fitness business ideas, and help you decide. To do this, we will look at the most popular, creative and futuristic fitness business ideas for 2021.
The examples you’re about to see come from various sectors: clothing, fitech, gym equipment and other fitness centres. Whatever these advertisements may be for, there’s something that you can take away from them as you consider your gym or fitness centre’s next advertising campaign.
