Business

As a fitness facility owner, you don't need to be told that the days of a gym being a building that houses free weights and a few treadmills are well and truly over. The coming fitness trends of 2021 will see your brand left behind if you're not offering remote services, incorporating mental wellness or getting the most out of the surge in FitTech.

As your members' expectations change with the 'new normal' and your business's offerings adapt, it's essential to have membership management software to keep up with all these changes. 

From a business perspective, parents on the hunt for gyms with childcare will naturally gravitate towards the most secure and cost-effective option for them and their family. After all, aside from the gym’s location, the two biggest considerations for parents are the safety of their child, and also for their budget. 

As gyms reopen, they will need to provide extra flexibility to customers in order to remain competitive. A service such as childcare can be a great additional offer that allows gym-going parents to concentrate more on their fitness and less on their babysitter. 

With 2020 over, it is safe to say that the previous year has caused massive and irreversible changes to the fitness industry. During the last months, gyms had to come up with new, safer ways of providing their services. To help their club members keep their fitness routine, some gyms have innovated by moving outdoors. According to ISPO, outdoor classes are here to stay and are set to become one of the most important trends of 2021.

Among the many issues that Covid-19 caused for the fitness facility industry, members leaving their gyms is one of the most concerning. 

While trying to keep their businesses afloat between closures and regulations, fitness clubs have had less resources to do so considering their revenue losses from lost clients. 

In addition to typical marketing campaigns to attract new customers, gyms should consider extending these efforts to members who recently left their gym. 

Gyms are constantly pushing the boundaries of what the modern fitness experience can mean. For many, that means combining the once traditional lines of fitness facility types: luxury and budget. 

GO24 Fitness, based in Hong Kong, has melded the best of both worlds with its high-end technological capabilities of a top dollar gym with the affordability and flexibility of budget gyms. 

Many gyms have not considered what comes after securing your safe reopening measures. As your members hopefully move past apprehension to come back to your club and learning to live with new capacity procedures, you will still need to find ways to re-engage them as they were before

We are excited to announce that PerfectGym Software now offers an integration with one of the leading fitness applications, Gympass! 

The integration is simple to use for both consumers and our clients. Through the Gympass app, non-members now have the option to attend classes at your facility without committing to full time memberships.

With all of the difficulties facing the reopening fitness world as a result of Covid-19 and social distance measures, boutique clubs have been affected uniquely. 

First, social distancing measures will directly take a dramatic toll on their business models. 

With all of the difficulties facing the reopening fitness world as a result of Covid-19 and social distance measures, boutique clubs have been affected uniquely. 

First, social distancing measures will directly take a dramatic toll on their business models. 

Fitness facilities and gyms around the world have undeniably experienced a technological makeover. From classes to equipment to internal design, modern gyms are adapted to all types of technical improvements.

However, one area that many gyms are hesitant to step up their technology is in the inner workings of their business structure, like payment procedures.

Modern streamlined payment processes are essential to the most important aspect of your business: revenue.