Business

In today’s digitally-driven market, consumers now have more control and choice over how they achieve their well-being.

This is in part thanks to how digital transformation has been disrupting the fitness industry and the trends that have driven more consumers to become members at gyms and fitness clubs.

The specific drivers of these trends include:

Users are craving new experiences that can incorporate fitness into their routines without relying on just a treadmill or a squat rack. This can be evidenced by the staying power of boutique club powerhouses like SoulCycle, F45, and OrangeTheory or the growing popularity of more unique studios that specialize in pole dancing, Zumba, aerial trapeze fitness, etc. 

The boom of digital automation has opened a portal of opportunity for organizations to become more effective; allowing companies to iron out process creases, smash bottlenecks and maximize employee efficiency. Indeed, from an operational perspective, automation has seriously elevated the level businesses conduct themselves on.

When you think of going to the movie theatre, what’s the first word that comes to mind?

It’s probably entertainment, but if I were to press you further to give me a few more, you’d probably hit “comfort” eventually.

And when we talk about comfort, it’s not just the cushy recliner seats. It’s the accompanying “comfort food” as well: the buttery popcorn, huge sodas and plentiful sweets too.

You see, movie theatres can’t exist alone on ticket sales; they need to supplement them with secondary or ancillary revenue they get from selling concessions.

Fitness classes can be intimidating, there’s usually schedule conflicts, other times people lack motivation or they simply forget to show up to their exercise class.

Whatever the reason, you’ve already learned that members can be pretty flakey. But you’ve also learned to accept and manage that as part of running of a fitness club.

Knowing your members better can help you better match services to their needs, thus generating happier customers, more referrals, and higher brand loyalty to your fitness club.

But let’s face it, people don’t exactly jump for joy when they hear the word ‘survey’. For good reason too. Surveys and questionnaires, for the most part, are boring and tedious tasks for people. However, your fitness questionnaires don’t have to follow suit. 

This blog post will give you example questions and tips for:

A gym newsletter contains all the best industry news and trends in one easily digestible email. It gives value to your audiences and answers the biggest questions might they have about fitness.

Done correctly, a fitness newsletter will get you heard by your audience. And once your members start listening, they won’t want to switch off.

2018 hosted a wealth of developments in fitness for consumers, professionals, and establishments within the fitness industry, and this progress shows no signs of slowing down any time soon.

With 2019 already here, new trends and opportunities within fitness are going to redefine the industry, making health and wellness goals more attainable than ever before.

Here’s a quick look at fitness and wellness trends we can expect in 2019, and how fitness clubs should prepare for them.

It takes a special kind of person to dream about opening their own fitness club. Some may say these people are passionate, some may say crazy, and honestly, those two things are probably true. 

I love my gym. It’s next to the Pacific Ocean, all the equipment is brand new, the weightroom is never overcrowded, and the classes are included in my membership fees. It’s a bit on the expensive side, but the pool and beachside terrace alone make it worth the high cost.

As a consumer, I have no shortage of options when it comes to finding the right gym membership for me. I also had no idea that finding my gym on Google was not just a happy accident, but rather the result of a my gym's tactical digital marketing strategy.