Club Owners

Get the newest fitness industry trends, strategies and tips for health club owners and how they're redefining their clubs' performance and meeting the needs of the clients they service.

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Club Owners | Fitness Club Tips & Articles
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Get the newest fitness industry trends, strategies and tips for health club owners and how they're redefining their clubs' performance and meeting the needs of the clients they service.

clubowners

Submitted by m.onichimowski on Tue, 12/19/2023 - 14:06

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Gym Membership Pricing Strategy

Submitted by Karol on Sun, 02/04/2018 - 16:58

Traditionally, gyms were separated into two established pricing categories: budget gym and elite fitness clubs, leaving these two genres to price themselves according to the categorization. 

However, since fitness clubs have expanded to include so many different types of experiences, pricing options and strategies have changed to match this transition. 

Membership fees now vary in styles (time-fixed price for unlimited use, pay-by-class, optional pricing for access at different times of day, etc).

5 virtual fitness challenge ideas to boost your member motivation

Submitted by admin on Thu, 01/12/2023 - 09:59

Although it's not new, the format gained momentum after the outbreak of COVID-19. The city-wide lockdowns led customers to look for new ways of keeping fit, which translated to increased interest in virtual fitness challenges, even after the restrictions were lifted.

What are virtual fitness challenges exactly?

A virtual fitness challenge typically consists of three key elements:

10 Effective Ways To Market CrossFit In Your Fitness Facility

Submitted by Agnes on Wed, 08/31/2022 - 12:33

It's interesting to note that 60% of CrossFit athletes are women.

With such a following and having grown at such a rate, it's understandable why you offer (or are considering offering) CrossFit classes in your facility. 

But marketing CrossFit classes and workouts vary a little compared to marketing a 'traditional' fitness class. 

This article will take you closer to effective ways to promote your CrossFit classes. 

15 smashing gym member engagement ideas to boost retention

Submitted by Agnes on Wed, 08/24/2022 - 15:35

Whether you’re a small gym or a large chain, gym member retention is a pivotal part of your business success. Sadly, the pandemic has thrown a spanner in the works for many club owners, dramatically altering the ways consumers think and behave when it comes to fitness.

Importance of gym member engagement strategy

The key benefits of creating the best possible customer experience to engage members are as follows:

When is the gym least busy?

Submitted by Agnes on Fri, 08/05/2022 - 09:48

Understanding the trends behind the highs and lows of gym peak times gives you the opportunity to work on the profitability of your facility all year round.

In this article, we look at research on when the gym is least busy. We also analyze peak times, group fitness classes, and give you actionable advice on how to encourage your members to go to the gym (and keep coming!).  

When is the gym least busy? Peak hours explained

When looking at commercial gym attendance trends, you can observe: 

Busiest Gym Times: How To Make The Most Of Them

Submitted by Agnes on Mon, 07/18/2022 - 15:33

So it pays to know what parts of the day are busiest in your facility and caters to them accordingly. 

This article will show you the busiest gym times and how you can manage your business around them. 

What are business gym times

Generally, gyms are:

Gyms are generally busiest between 7:00 AM and 10:00 AM and 3:00 PM to 8:00 PM.

Weekends are also a busy time, particularly Saturday mornings. White-collar jobs rarely require weekend work, so many gymgoers get their weekend workout in as early as possible.