Generally speaking, we all need an extra stimulation in order to take some action. Fear is one of such impulses, and to some extent, although we may not like this idea, it is really highly appreciated and needed. But fear has a very bad side too – it can paralyze and stop you from doing anything. People react in different ways while facing fear but, without a doubt, it can cause problems and may hurt your business.
Fear of failure
The biggest,the greatest. People are scared to go out there and start something new - from new type of classes, new timetable, and to new price strategies etc. They get stuck on thoughts like: how much money will I lose? What other people will think? How am I going to explain it?And so on. I am far from saying that you should start to believe in unicorns and try every new idea that comes to your head but be realistic. Numbers do not lie so without fear look into reports, surveys to have a good background. PerfectGym management software is a great tool to build your knowledge –monthly sales results, members net gain, how far you are from targeted budget etc. You can dig deeper and create detailed reports on the subject of your interest. Your gym managing tool can boost your confidence and be critical during decision making process.
Fear of success
There’s also a fear of success: that your product or service will create a buzz, make an impact, and gain a lot of attention. For some people this can be scarier than the fear of failure. If you do something and it fails usually no one knows about it. But when you succeed all eyes are on you. People start talking and as always there will be somebodywho will criticize you or not wish you well. What is more, success often comes withexpectations. This can be even scarier.Once you’ve done one thing people start wondering when you’re going to next one. Pressure starts mounting and again fear opens its eyes to terrify potential men of success.
Fear of the unknown
Let’s say you are an individual who is running gym business and by your own estimation you are doing pretty well. You have already set upeverything, work is smoothly and your overall assessment is positive. After a rough beginning and hard times you had you feel it is time to calm down. There is no much incentive to push forward and go out of comfort zone to change anything. This is why fear of unknown can create biggest hurdles during business making process. This is when people do nothing and do not take action. You can’t just keep doing the things you’ve been doing and expecting them to blow your business up.As long as you’re taking some sort of action that’s better than standing still. But again, instead of fortunetelling go back to your PerfectGym software program and study points where you think you can improve. Focus on opportunities so it will be much easier to plan the course of action.