Did you know that there are more than 100.000 businesses in the North American Fitness Industry, which generate a total revenue of more than 30 Billion Dollars?
Of course you do. You are one of those, who contribute to this dynamic development.
Did you also know that the yearly change in population growth in the USA today is 0,73% and will drop to 0,61% by 2030? What does that mean for you? Quite a lot actually.
The average club member is 30 years old.Most of them plan on having one child. It’s possible that by 2050, 1 grandchild will have in theory 4 grandfathers as 40% of the population will be retired people. Unless you plan to open a senior’s gym center, the numbers can be quite disturbing. But that’s 2050s problem, right? Who cares about those times.
You should.
Survival of the fittest seems to be the most accurate description of what will follow in the next decades. The competition will be wild, members expectations higher and with the technology changing faster than ever you will be pushed to your limits.
We are an aging society. With the fertility rate globally decreasing, our chances to find new customers will also diminish within the years. On the bright side, older people like to be in shape. That is why, we highly recommend fitness programs for older adults in your facility. Not only will it bring new customers and revenue, but it will create an additional offer showing others, that you adapt to the upcoming demographic changes.
Fitness programs for older adults can be as various as any other programs. You can set up a variety of classes in your system during less popular hours, to fill in the gap. Most popular classes are:
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Zumba Gold
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Senior Yoga
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Aqua Aerobics
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Sit & Get fit
You can also tag and group those members using your gym software and send them dedicated notifications and emails to keep them well informed.
Remember, challenges are exciting when you are prepared.