Club Owners

In well-developed countries a consumer above 50 years old is the fastest growing target group yet the least appreciated, regularly neglected, marginalized and forgotten by marketers. The term ‘Silver Tsunami’ refers to mature consumers over 50 years old as you have probably guessed. If this whole group was homogenic, for us managers, marketers, sales, it would be too beautiful and simple. However, this unique group is the most important for us for several reasons:

Regardless of the size of the fitness business you run you can freely shape an organizational and managerial structure of your company. Every business owner or a manager, and it clearly applies to you, whether small or large, undoubtedly strives to optimize the costs and maximize the profits. One of the strategic decisions is to delegate tasks to employees or outsource them.

Many fitness club managers and owners know this scenario well: the first year after club’s opening has come to its end and the results are still unsatisfactory, which obviously affects general well-being and the level of motivation. After some time being still "inside" the club people fall into the routine of the action, extra ideas come to an end and the financial effects are still disappointing. People may start to think: ‘what am I doing wrong? After all, I have a beautiful club, great staff and lots of different classes and training!

At the end of the day, it is an investment in your business and you should be able to take it down to numbers such as the frequency of group classes plus comments from the participants, activities and the commitment level presented to you and other staff members. Most of these elements can be easily tracked and monitored in Perfect Gym management software. While considering whom to hire, you may often jump into a question or a thought: what is more important – the know-how or the personality.

Everyone gets ready, we are going to a have fight here. I am more than sure! This is a topic that comes across often during workshops, industry discussions or the opinion sharing. Cross fit has become a very popular sports activity, which awakens mixed emotions all around. You can freely say that cross fit exercises have as many diehard fans as opponents. However, anyone who had the opportunity to be more interested in a subject and has bit broader knowledge could see that at first sight exercises of this type look very much like those offered by classic circuit training.

A landing page, also known as a lander or a lead capture page, is a single page that appears as a response to clicking on an ad or a particular section on a web page. In case of a fitness studio, we want to generate leads, simply speaking, to collect contact data from prospectus customers. Landing pages are thought to be very effective and successful tools and thanks to them we can measure the results of other campaigns easily for example the ones we carry on Facebook.

Survival runs also called obstacle course racing, although just rapidly growing in popularity from 2011 on the worldwide fitness scene, clearly have marked their presence on the map of amateur sporting events. What is it all about? Many organizers advertise such events as a great alternative to normal running that is not challenging enough for you or if you are simply got bored with it. This type of racing is about facing obstacles which include, but are not limited to, climbing over the walls, carrying heavy objects, crawling under a barbed wire or jumping through fire.

Basics

Starting from real basics – you have to be aware on what type of market you operate on. The truth is that on mature markets tools like a management software or mobile apps are currently used as a standard. On the other hand, with developing markets it might be as much as nearly 40% of health clubs that won’t work using such programs. I have to admit that having and actively using for example dashboard in Perfect Management  and the whole report part in administration panel of such a software is a must these days if we want to tackle retention issueactively.

Today people practicing any sports want to monitor their progress by means of mobile applications. Fit freaks mostly use solutions provided by start-ups. But trackers are just a fraction of what digital fitness has to offer right now. Last year was really good for companies in the digital health industry, including startups producing innovative appliances and fitness applications. According to Mobi Health News online service,  only during 2016  194 investments were made  and they were worth over two billion dollars.

I have heard many times people saying that jogging is boring and a gym is only for body builders and there is generally no fun in those workouts. Honestly, if you think of some types of hard training it is difficult to find an easy motivation for people to join in. And I opt for activities that bring you not only great results, but happy faces and big smiles. Luckily enough, fitness industry is all about diversity and uncompromising development. Market is flooded with new workout ideas and routines. Some of them will last shortly, some will definitely stay with us for longer.