Club Owners

Traditionally, gyms were separated into two established pricing categories: budget gym and elite fitness clubs, leaving these two genres to price themselves according to the categorization. 

However, since fitness clubs have expanded to include so many different types of experiences, pricing options and strategies have changed to match this transition. 

Membership fees now vary in styles (time-fixed price for unlimited use, pay-by-class, optional pricing for access at different times of day, etc).

I am not the biggest fan of expressing such a thesis but as this question or topic pops up more and more often I’ve decided to face it. The question itself seems pretty obvious. We might as well ask if, for example, cross fit, swimming or squash can replace gym workout. EMS training is quite a young, but very rapidly developing form of activity around the world. It is primarily an innovative form of personal training, a tool for a trainer, physiotherapist instructors, which allows you to perform much more effective training in a much shorter time.

You may have different visions and opinions on why people come to your fitness center. You may think it is only the matter of proximity and localization, trusted and well-known gym brand, special and unique services you offer, competitive pricing or super famous training personalities. But in order to let people know why they should come to your place you have to do a lot of marketing – putting it in very simply. Effective gym marketing ideas are the key not only to attract new customers but to build and maintain your relationship so that they keep coming back.

New current studies and research show us emerging new trends. The latest holiday trip report has indicated the preferences of travellers in the direction of active spending of the time instead of lounging on the beach and sipping cold beer. According to the data published by Hotels.com portal, physical activities have become the most important element of summer holidays for 79% respondents. The main reason pointed out by more than a half of those questioned are celebrities and their active lifestyle and fitness influencers in social media.

In February 2017, the International Marketing Agency Tribe Dynamic announced the most influential blogger in the world. According to press reports Maffashion – Polish lifestyle online celebrity – has "earned" for the brands she promoted estimated $ 18 mln. The word "earned" here is quite a lot of simplification, because in reality it is about the so-called advertising equivalent, meaning the number determining how much the brand would have to spend on advertising in the traditional media channels in order to reach a given number of people.

The ‘wow’ effect in marketing draws attention but it is not unambiguous with achieving expected effects. Except that the only intention was to draw attention and provided that it drew the attention of targeted audience. There are two basic mistakes that are often made by fitness clubs managers:

With marketing is like with training. If you are a trainer or passionate about any specific sports discipline you practice regularly, you will understand easily the mechanisms that drive effective communication and marketing. Each personal trainer before starting training warnshonestlythat the effects do not come without dedication and that the exercises do not work after a week and require an effort and consistency. The same as training, marketing is a process and it should not be based on one-offs or occasional actions.

Sending promotional offers via e-mail is so obvious to you that maybe sometimes such super simple ideas are just slipping through and pass your attention. And there is nothing wrong with easy solutions – people enjoy uncomplicated concepts, especially during pretty chaotic times like Christmas shopping. Your PerfectGym management system is here to help you to make some extra moves.

Just before Christmas your members and prospective new customers are somewhere else with their thoughts running around in shopping frenzy. For sure you are going to struggle with a smaller retention and all consequences of it –  problems with staff management, low attendance or even cancelled group classes, smaller number of memberships- which all brings us to a smaller revenue with the same costs of the previous months.