Get the newest fitness industry trends, strategies and tips for health club owners and how they're redefining their clubs' performance and meeting the needs of the clients they service.
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So what are people actually looking for in these remote workout classes? What makes them appealing, and how best to coordinate them so that your clientele know they exist? We will attempt to answer all your questions and more.
From counselling, spas and saunas, nutritional advice, and education courses, the health and wellness industry is an industry your gym can tap to create a more comprehensive and holistic service.
Wellness is the ongoing execution of healthy and positive habits that lead to better physical and mental health.
Generally, gym equipment is relatively durable and will last a good while. What’s more, depending on the type of fitness studio you want to run it can cost a pretty penny. So, it’s crucial to be certain of the equipment you’re purchasing. To ensure the right equipment is chosen, there are few questions you should ask yourself first.
Harder is an excellent example of how taking the time to get acquainted with the PerfectGym gym management system can lead to long-term benefits, increase in revenue and decrease in operational costs.
With the help of PerfectGym, Harder has automated the majority of the bureaucratic member-client interactions. With their no-strings-attached membership plans, Harder was able to successfully implement an automated sign-up form.
If you were a fitness club owner looking to delve into the world of franchising, or a fitness professional thinking of buying into a franchise, timing is everything. Fitness club attendance numbers in the West were steadily growing, and there is a growing societal shift in favour of health and wellbeing.
When done correctly, your business should see a continuous flow of high-quality leads. As a result, these leads will ensure a continuous drive of revenue. The entire process relies on a set of key factors. If any are omitted, they can heavily influence the outcome of the lead management process. This is why every gym and fitness business needs a gym management system with an embedded all-encompassing CRM system that streamlines the lead management process.
It goes without saying gym memberships provide a steady flow of regular income. Naturally the more members you have, the higher the revenue. So it's really useful to have few techniques ready to use to boost membership sales as of when you need to.
The first and foremost important technique is to create an excellent marketing campaign. This campaign needs to be your base plan, something you build on as your club grows. A good marketing campaign should make people recognise your brand.
The equipment you chose will vary depending on what kind of gym or fitness facility you'd like to run. It's important you find your niche early on, unless you're interested in opening a standard gym. However, there are some essentials every gym needs, even if there is only one piece of equipment. For member satisfaction it's important to have a variety of equipment.
Every member is different, which is also reflected in their training preferences. Some members need to be alone so they can focus on their program, others need a group to push themselves. This is exactly why your facility should offer a variety of options.
Generation Iron, a digital network delivering health and fitness content ranked Gold’s Gym in the top 5 gyms in the world. Founded in 1965 as a small bodybuilding gym in Venice Beach, California Gold’s Gym evolved into a dynamic fitness legacy. The biggest names train there, including Dwayne Johnson, Jessica Alba and Keanu Reeves.
