Get the newest fitness industry trends, strategies and tips for health club owners and how they're redefining their clubs' performance and meeting the needs of the clients they service.
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Wearable fitness technologies are becoming a new norm. For example I know more people who own a wearable than those who don't. So it didn't shock me when I saw that the Global Wearable Technology Market is valued at approximately USD 28 billion in 2019.
A hybrid fitness business combines online classes with in-class experience. This is achieved by offering a live stream of a real-time class to members at home. Depending on local restrictions, you can offer some in-class spaces along with live-stream/on-demand spaces. If, as a way of adapting to the pandemic your club has offered online classes, you are halfway there already. You have the materials and knowledge needed for the hybrid fitness model to succeed. Introducing one is simple. There are only steps:
Although gyms are now able to reopen in some territories, they are required to follow government restrictions. One of these restrictions being a capped capacity to at least 50 per cent. So, this is something worth considering prior to reopening. Operating at capped capacity means at least half of the revenue, but the full cost of upkeep. Do think about these points before reopening your gym:
The examples you’re about to see come from various sectors: clothing, fitech, gym equipment and other fitness centres. Whatever these advertisements may be for, there’s something that you can take away from them as you consider your gym or fitness centre’s next advertising campaign.
With 2020 over, it is safe to say that the previous year has caused massive and irreversible changes to the fitness industry. During the last months, gyms had to come up with new, safer ways of providing their services. To help their club members keep their fitness routine, some gyms have innovated by moving outdoors. According to ISPO, outdoor classes are here to stay and are set to become one of the most important trends of 2021.
Among the many issues that Covid-19 caused for the fitness facility industry, members leaving their gyms is one of the most concerning.
While trying to keep their businesses afloat between closures and regulations, fitness clubs have had less resources to do so considering their revenue losses from lost clients.
In addition to typical marketing campaigns to attract new customers, gyms should consider extending these efforts to members who recently left their gym.
Gyms are constantly pushing the boundaries of what the modern fitness experience can mean. For many, that means combining the once traditional lines of fitness facility types: luxury and budget.
GO24 Fitness, based in Hong Kong, has melded the best of both worlds with its high-end technological capabilities of a top dollar gym with the affordability and flexibility of budget gyms.
Many gyms have not considered what comes after securing your safe reopening measures. As your members hopefully move past apprehension to come back to your club and learning to live with new capacity procedures, you will still need to find ways to re-engage them as they were before
With all of the difficulties facing the reopening fitness world as a result of Covid-19 and social distance measures, boutique clubs have been affected uniquely.
First, social distancing measures will directly take a dramatic toll on their business models.
With all of the difficulties facing the reopening fitness world as a result of Covid-19 and social distance measures, boutique clubs have been affected uniquely.
First, social distancing measures will directly take a dramatic toll on their business models.
