The boom of digital automation has opened a portal of opportunity for organizations to become more effective; allowing companies to iron out process creases, smash bottlenecks and maximize employee efficiency. Indeed, from an operational perspective, automation has seriously elevated the level businesses conduct themselves on.

When you think of going to the movie theatre, what’s the first word that comes to mind?

It’s probably entertainment, but if I were to press you further to give me a few more, you’d probably hit “comfort” eventually.

And when we talk about comfort, it’s not just the cushy recliner seats. It’s the accompanying “comfort food” as well: the buttery popcorn, huge sodas and plentiful sweets too.

You see, movie theatres can’t exist alone on ticket sales; they need to supplement them with secondary or ancillary revenue they get from selling concessions.

Fitness classes can be intimidating, there’s usually schedule conflicts, other times people lack motivation or they simply forget to show up to their exercise class.

Whatever the reason, you’ve already learned that members can be pretty flakey. But you’ve also learned to accept and manage that as part of running of a fitness club.

Knowing your members better can help you better match services to their needs, thus generating happier customers, more referrals, and higher brand loyalty to your fitness club.

But let’s face it, people don’t exactly jump for joy when they hear the word ‘survey’. For good reason too. Surveys and questionnaires, for the most part, are boring and tedious tasks for people. However, your fitness questionnaires don’t have to follow suit. 

This blog post will give you example questions and tips for:

A gym newsletter contains all the best industry news and trends in one easily digestible email. It gives value to your audiences and answers the biggest questions might they have about fitness.

Done correctly, a fitness newsletter will get you heard by your audience. And once your members start listening, they won’t want to switch off.

2018 hosted a wealth of developments in fitness for consumers, professionals, and establishments within the fitness industry, and this progress shows no signs of slowing down any time soon.

With 2019 already here, new trends and opportunities within fitness are going to redefine the industry, making health and wellness goals more attainable than ever before.

Here’s a quick look at fitness and wellness trends we can expect in 2019, and how fitness clubs should prepare for them.

It takes a special kind of person to dream about opening their own fitness club. Some may say these people are passionate, some may say crazy, and honestly, those two things are probably true. 

When you think of a friend borrowing your gym card to workout for an hour, you don’t really think of it as stealing. 

But it is. 

Fitness clubs differ from most brick & mortar (B&M) businesses in that fraud happens regularly. Anytime a member gives their card, wristband, or pass to a friend, they’re guilty of defrauding the club. 

Yet, it’s not just external fraud that happens on a regular basis. 

I love my gym. It’s next to the Pacific Ocean, all the equipment is brand new, the weightroom is never overcrowded, and the classes are included in my membership fees. It’s a bit on the expensive side, but the pool and beachside terrace alone make it worth the high cost.

As a consumer, I have no shortage of options when it comes to finding the right gym membership for me. I also had no idea that finding my gym on Google was not just a happy accident, but rather the result of a my gym's tactical digital marketing strategy.

The term “Internet of Things” was first used by Kevin Ashton in 1999 when Auto-ID Center just appeared. The center worked on radio frequency identification (RFID) and sensor technologies, which has been credited for popularizing the concept of IoT.