Get the newest fitness industry trends, strategies and tips for health club owners and how they're redefining their clubs' performance and meeting the needs of the clients they service.
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In today’s digital world, consumers are turning to digital solutions for real-world problems.
While the retail industry has been one of the most significant industries to shift to digital, it’s hardly the last.
By 2021, there are expected to be 2.14 billion people shopping online. And yes, that includes gym related products and services.
If you’re like me, you prefer to workout alone. However, if you’re also like me, you’re extremely competitive.
Unsurprisingly, this is how a lot of club members identify themselves—they love the competitive edge of a good competition. Yet, they don’t enjoy the extra time it takes to switch between sets of a workout with an extra person.
What’s a club general manager to do?
If you’re like me, you prefer to workout alone. However, if you’re also like me, you’re extremely competitive.
Unsurprisingly, this is how a lot of club members identify themselves—they love the competitive edge of a good competition. Yet, they don’t enjoy the extra time it takes to switch between sets of a workout with an extra person.
What’s a club general manager to do?
Whether you’re a small gym or a large chain of gyms, your fitness marketing strategy is one of the most important parts of running your business.
In some situations, word-of-mouth marketing can make up most of your member acquisition. However, in more competitive markets, word-of-mouth sometimes isn't enough.
There are three main channels that fitness clubs use to connect with their members: email, SMS messages and push notifications.
Each has its own pros and cons, but when it comes to engaging your club members or getting them to take a specific action, push notifications are far and away the most converting channel.
You may remember the days when there was an ongoing culture war on whether mobile phones should even be allowed in the gym, let alone if the club was going to encourage you to use one.
But those times were different—people were having loud conversations during training, which doubled as an annoyance to others as well as a safety hazard to themselves.
In today’s digital world, most forms of advertising are met with a few degrees of skepticism.
As the late David Foster Wallace once said, advertisers are creating ads that “are supposed to create an anxiety relievable by purchase”.
Question: Does your gym employ a data analyst?
You know, the guy that parses through tons of gym member data in a darkly lit backroom, infrequently popping out of his office to do bicep curls between deploying classification algorithms for different machine learning models?
We didn’t think so.
If you’ve ever shopped online on Amazon, you’ll notice product recommendations everywhere on their site and in your inbox. And, if you’re paying attention, these recommendations are usually highly relevant.
This is not a coincidence.
Amazon uses machine learning processes to run its recommendation engine to recommend highly relevant products to targeted users based on:
There are numerous benefits to offering personal training packages at your fitness club. Not only does this option bring in great extra revenue, but this individualized service provides your clients with a unique one-on-one experience they otherwise could not achieve at a larger gym.
Given how common earning a personal training certification has become, a crucial consideration is hiring the right personal trainer to properly represent your fitness club.
Here are five tips to consider:
