Club Owners

Integrating technology into your health club strategy can enhance member retention and the club revenue. To start off you need to identify your market segmentation in order to use the technology in an effective way. Knowing who your customers are is crucial while implementing fitness-targeted technology. Equipped with the knowledge about your members check what high-tech opportunities  there are for you.

I used to be naive and I thought that creating a brand was as simple as having an idea and preparing some designs that would envision it. I have quickly learned tough lesson- you have to work really hard to get noticed and recognized on your market by your target audience, both as a business and as a brand.

Ogólnie rzecz biorąc, wszyscy potrzebujemy dodatkowego bodźca, aby podjąć jakieś działanie. Strach jest jednym z takich bodźców i do pewnego stopnia, choć może nam się to nie podobać, jest on naprawdę bardzo cenny i potrzebny. Ale strach ma też bardzo złą stronę - może paraliżować i powstrzymać przed podjęciem jakiegokolwiek działania. W obliczu strachu ludzie reagują w różny sposób, ale bez wątpienia może on powodować problemy i zaszkodzić Twojej działalności.

Pozwól mi tylko zacząć od tego, że ten artykuł nie będzie mówił o tym, JAK zorganizować obóz. Jest to dość długa historia, ale zanim zaczniesz przygotowywać jeden - jeśli nadal się wahasz - to zdecydowanie powinieneś to przeczytać. Prowadzenie boot obozu fitness jest zawsze dobrym pomysłem. Ale jest to szczególnie dobry pomysł właśnie teraz. Oto kilka powodów, dla których powinieneś jak najszybciej zorganizować swój kolejny boot camp.

Every year brings something new in terms of fads and hot topics but here, we would like to focus on strong, continuing trends which keep developing and expanding in the fitness world. All of them can have an impact on your gym business in different areas and in different scope. Check our list and decide where you can jump on the bandwagon.

This is going to be tough, we’ve seen it all - the eye-rolling, the foot-tapping of gym users who ae waiting in line for the cardio machine and grimly stare at the clock. This scene is all too common during peak season at any gym. The lines for the treadmills and elliptical machines get longer and longer, and the group exercise classes get more and more crowded. The good news is that we have some extremely practical tips that you as a owner or manager can take to prevent these situations and therefore help members remain satisfied.

You might consider it boring but I will repeat myself again – February is a love month and we cannot do anything about it, expect for benefiting from it. If you have not changed your promotion strategy with the New Year, then February is a great moment to try out something new in this area and see if it works out for you. During a normal working day, you probably struggle with off peak hours. So let’s address this issue with a happy hours promotion and at the same time, show some love for new customers!

February is full of love, hearts, red colors and not only till 14^th, nowadays. This is why I would even take a risk to say February is a love month as such. It is not difficult to come up with ideas how to gain new members on such occasions as Valentine’s Day but the real big deal is to make your regular customers happy. The last thing you want to see is a sad face of a loyal customer standing next to a new member signing a much better deal than they had.

I was doing my typical cardio workout on a treadmill and I was searching for something to stare at when my eyes caught sight of this poster advertising an upcoming seminar dedicated to nutrition and food supplements for people who trained a lot. The price was reasonable, duration about 3-4 hours, during weekend and there were a few well-known food supplements brands mentioned as sponsors. At this point, I really started to analyze not only this particular seminar, but the whole idea of organizing such events and what it can bring to the gym business.

Hate it or love it but Valentine’s Day is around the corner and we really believe it can be a special day for you as a business owner. You may think that a one-day event is way too short and it cannot have a long term impact, nonetheless let me share with you a few ideas on how to bring new members to the club and successfully manage them. I am more than sure that once you read some of the suggestions, you will definitely want to use this opportunity as all other business around from restaurants, to spas, to hotels and fitness studios.