Club Owners

Fitness industry is seasonal and that is a fact. Every gym owner or a manager will nod his head in agreement, especially after checking retention data and month to month customers flow. Each year we observe those hefty hordes of people marching to the gym to fulfill their New Year’s resolution, then we have spring wave with bikini project and we come back with after-holiday remorse. Noticing those strong trends doesn’t mean you should just let it go and leave your business to this flow. Be smart and make the calendar work for you.

Having your  website and most probably several social media channels is so obvious that I should not even mention it. We live in the world of Internet and this is not going to change soon. Well it can get only more intense as we are trying to do more and more activities online. As you invest money in special management software to run your business and smart phone app to support it there is one crucial service that you need to make available i.e. the online reservation system. I may sound a bit crazy but check my 8 reasons to think it is a top necessity.

Upselling is often described as a sales technique where a salesperson persuades a customer to purchase more expensive items, upgrades, or other add-ons inorder to have higher customer spend. Upselling usually is about recommending more profitable services or products but it can also be simply exposing the customer to other options which were not known andpreviously considered. Upselling implies selling something that is more profitable or otherwise preferable for the seller instead of the original sale.

Nie ma znaczenia, czym się zajmujesz, jaki rodzaj działalności prowadzisz i kim są Twoi klienci. Istnieją pewne recepty na sukces, które są uniwersalne. Skupmy się na 3 ideach sukcesu, które przykuły moją uwagę.

Czy wiesz, że w północnoamerykańskiej branży fitness działa ponad 100 000 firm, które generują łączny przychód w wysokości ponad 30 miliardów dolarów?

Oczywiście, że tak. Jesteś jednym z tych, którzy przyczyniają się do tego dynamicznego rozwoju.

Czy wiesz również, że roczna zmiana przyrostu naturalnego w USA wynosi obecnie 0,73%, a do 2030 roku spadnie do 0,61%? Co to oznacza dla Ciebie? Całkiem sporo.

Jako wiodący dostawca oprogramowania do zarządzania siłownią wiemy, że nawet najmniejsze rzeczy mają znaczenie: czy Twój recepcjonista jest wystarczająco uprzejmy? Czy posiadasz inteligentny sprzęt? Czy masz aplikację mobilną? Czy Twój program lojalnościowy rzeczywiście generuje lojalność? Czy reagujesz na potrzeby klientów klubu?

Nazywamy je cichymi stymulatorami sprzedaży - małe zmiany, które robią wielką różnicę w nieprzewidywalnym świecie. Spośród wszystkich wzmacniaczy sprzedaży wybraliśmy te najbardziej niepozorne.

In order to communicate betterpeople often subconsciously adapt their language to each other. They imitate each other’s way of speaking, their behavior, what they see, hear and feel while interacting with another person. Once people have adapted to each other it is much easier to find a common language.

Although your health club has got the exact opening hours your business can be operating24 hours a day with an online booking. It allows your customers to take charge of their schedules and book from anywhere, at any time. Enabling online booking fills your classes and appointments resulting in more revenue for your business. Your customers are satisfied as they can plan their activities and be in control of their own time schedules. You are more flexible to their needs and can gain more future customerseasily. It’s a win-win situation for everyone.

If you expect here to see 3 completely new tools or platforms to use, I have to disappoint you. Nothing new and exciting has arrived to rock the scene. What I want to show you here is a very targeted, exact and even technical usage of some typical digital tools that some of you might consider dead. Don’t turn your back to classic tools. Just learn few tricks how to make them more effective than before.

Selling is not an easy job to do and anybody who has ever come across this subject would agree with this statement. With this subject we face many counteractive situations, reasons and circumstances. For example on one hand we want to sell and find as many new members as possible but on the other hand we want to be fair, honest and build positive brand imagewith them. We also want to give some extra tools to our team to help them to ‘close the deal’ while selling so we give extra discounts, gifts and options.