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In last weeks article, we looked at where the industry is heading in 2022, and as it is the last week of the year, we’ll reflect on some of the best features PerfectGym released in 2021. We want to present to you our latest and most popular releases since the Mid-year Product Review. Have a read and see how they can help you grow your business. 

With more automations you can improve communication

Add a direct link to the online class reminders

Those fitness facilities that have decided to continue with a hybrid fitness business model can now insert a direct link to the live online classes in their automated communications. A hybrid fitness business model offers members the ability to choose between working out from the comfort of their own home or attending in-person classes.

When it comes to keeping motivation, goal tracking can be the key game changer. Almost all of the leading fit-tech devices on the market use goal tracking metrics to keep their users engaged and focus on their fitness goals.

Now, with PerfectGym’s member goal tracking feature, your members will be able to set and achieve specific goals directly within your club’s mobile app. 

This will give them one simple platform to connect their goal-tracking to specific activities within your club, or pair them with their activity outside your doors as well.

As client-facing businesses around the world are preparing to re-open, they will be faced with new difficult challenges they have never experienced before. They will need to adopt unprecedented regulations that prioritize public safety above all else. 

For gyms especially, new public health regulations are likely to impact every aspect of their businesses.

The harsh reality is, when gyms and fitness facilities are permitted to open, they will have more responsibilities and pressure than ever before. 

During the COVID-19 crisis, fitness clubs across the globe have been forced to close. With these closures, the majority of clubs have frozen their memberships as to not charge members when they can’t access the gym. 

However, many clubs are still finding ways to provide value to their members outside of the club with streaming classes, nutritional recipe recommendations, and different ways to achieve wellness at home. 

As the world becomes more digitally connected, it’s important for fitness facilities to become brands outside of the facility. 

To help our clients accomplish this, PerfectGym is happy to roll-out its new Live Streaming feature for classes! The new feature will allow fitness clubs to post links to live streamed classes within the Client Portal and Mobile App. 

Around the world, learning to swim is no less of a milestone than learning to ride a bike or tying your shoes. Accordingly, swim schools benefit from a steady pool ( ͡° ͜ʖ ͡°) of interested consumers turned new clients. This has led many fitness-based centers to make the most of their facilities by venturing into offering swim lessons as a source of additional revenue.

In today’s digitally-driven market, consumers now have more control and choice over how they achieve their well-being.

This is in part thanks to how digital transformation has been disrupting the fitness industry and the trends that have driven more consumers to become members at gyms and fitness clubs.

The specific drivers of these trends include:

Question: Does your gym employ a data analyst?

You know, the guy that parses through tons of gym member data in a darkly lit backroom, infrequently popping out of his office to do bicep curls between deploying classification algorithms for different machine learning models?

We didn’t think so.