Resources

Download e-books and whitepapers detailing how digital transformation is happening within the fitness industry and what your club can do to keep pace with consumers.

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Resources | Fitness Club Tips & Articles
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Download e-books and whitepapers detailing how digital transformation is happening within the fitness industry and what your club can do to keep pace with consumers.

resources

Submitted by m.onichimowski on Tue, 12/19/2023 - 14:18

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The benefits of an effective gym fitness assessment

Submitted by Agnes on Tue, 10/05/2021 - 14:29

Fitness assessments are a great way to measure new members fitness levels. Providing club members with accurate data that they can use and work on can motivate them to continue coming back to your gym. Offering quarterly fitness assessments can increase retention and member satisfaction. What's more, PerfectGym has an automation module that can remind you when to provide fitness assessments to your members.

This article will describe fitness assessments and their related benefits and the most crucial things to consider before conducting a fitness test.

HITIO/MUDO Gym + Perfect Gym

Submitted by Agnes on Tue, 09/14/2021 - 14:56

Just as the world of fitness is constantly evolving, gyms around the world are tasked with matching these consumer interests to entice their ideal client base. 

Each style of fitness facility (boutique studios, budget clubs, high-end clubs, etc) offers a different consumer appeal and value proposition, but they are rarely effectively combined. 

HITIO/MUDO Gym, a native Norwegian fitness chain, is changing that. HITIO/MUDO has pioneered an innovative gym concept of a traditional fitness facility that is tailored for every member of the family.

The mid-year Perfect Gym product review is here

Submitted by Agnes on Wed, 06/30/2021 - 14:26

With more automations you can improve communication

Add a direct link to the online class reminders

Those fitness facilities that have decided to continue with a hybrid fitness business model can now insert a direct link to the live online classes in their automated communications. A hybrid fitness business model offers members the ability to choose between working out from the comfort of their own home or attending in-person classes.

MUDO Gym + Perfect Gym

Submitted by n.chojnacka on Wed, 08/05/2020 - 15:04

Just as the world of fitness is constantly evolving, gyms around the world are tasked with matching these consumer interests to entice their ideal client base. 

Each style of fitness facility (boutique studios, budget clubs, high-end clubs, etc) offers a different consumer appeal and value proposition, but they are rarely effectively combined. 

MUDO Gym, a native Norwegian fitness chain, is changing that. Mudo has pioneered an innovative gym concept that brings together the niche experience of martial arts classes and a traditional fitness facility.

Perfect Gym Case Study: GO24 Fitness in Hong Kong

Submitted by Laura on Wed, 06/17/2020 - 12:57

Gyms are constantly pushing the boundaries of what the modern fitness experience can mean. For many, that means combining the once traditional lines of fitness facility types: luxury and budget. 

GO24 Fitness, based in Hong Kong, has melded the best of both worlds with its high-end technological capabilities of a top dollar gym with the affordability and flexibility of budget gyms. 

Gym Cleanliness and Preparation: Best Practices for a Hygienic Facility

Submitted by Laura on Fri, 03/20/2020 - 10:52

Recent events have brought to light some crucial elements of gym and fitness facility management that are often taken for granted. While business strategy, facility services, and management procedures tend to be the most commonly discussed aspects of gym management, ultimately, nothing is more important than the health and safety of your members and staff. 

Gym owners must hold themselves to the highest standard when it comes to:

Using Course Management Software to Run Your Swim School

Submitted by Laura on Mon, 02/03/2020 - 17:42

Around the world, learning to swim is no less of a milestone than learning to ride a bike or tying your shoes. Accordingly, swim schools benefit from a steady pool ( ͡° ͜ʖ ͡°) of interested consumers turned new clients. This has led many fitness-based centers to make the most of their facilities by venturing into offering swim lessons as a source of additional revenue.

2020 Fitness Trends!

Submitted by Laura on Thu, 01/09/2020 - 01:51

New Year, New Fit-Tech! The fitness industry is primed and ready to take 2020 by storm with continued innovation in technology, styles of training, and world-class facility experiences. Pursuing health and wellness is more popular than ever with consumers, allowing the fitness industry to push into new verticals and reach a wider audience than ever before. 

The Rise Of Wellness Tourism: What It Means For Fitness Brands

Submitted by Laura on Fri, 01/03/2020 - 04:17

Modern definitions of fit and healthy lifestyles have evolved over the last decade. Instead of just regularly going to the gym, pursuing wellness now means anything from leisure activities to mental exercise, and even traveling.

In fact, As tourism worldwide has soared doubled to reach 1.19 billion international travelers in the last decade, so have a wide variety of options now available to travelers.